Pricing has always been a tough nut to crack
👇 Do you have a race to the bottom & focus on quantity
☝️ Maybe you price high & focus on a few
Or you hover in the middle of both
Now there is no perfect pricing structure
🧪 There is no exact science to getting the pricing right
All we need to do is ensure all bills are covered each month 📆
From experience most fitness business owners just copy each others pricing
They see someone else running something similar & just copy their pricing
Or if it’s a race to the bottom, then they just undercut their competition & the race begins
But from time to time, we do see some unique pricing methods & reasonings behind it 🙌
Take this client who is now going to be charging £497 for 6 week 😱
& they have already made 7 sales this month so far & it’s only the 9th of May!
What makes it even more unique is they only spend £30 a day on Facebook Ads, the rest of the leads & sales comes from organic (Website, Emails, Referrals)
We have another ads client who sells a £47 ebook, then sells them onto a £2.5k 12 week programme from there
On the flip side, we also have a £50pm unlimited access bootcamp business too
At FitHub30, we changed our pricing a few times
When we started, we charged £677 for 12 weeks, then £997, then £1277
Each jump came with confidence
Then we killed ourselves when we first moved to Cardiff
I knew we where going to be doing larger groups & I did the most typical thing possible & seen someone else’s pricing plan who did the same & copied them 👎
We started at £50 a month (BIG MISTAKE)
By the end when we sold the business, we where up to £117 a month
Because we finally started to understand pricing & numbers
What’s been your craziest pricing bit of advice you have received?
David 🙂
Ps… ready to chat about what we can offer when it comes to generating leads for your fitness business? Then let’s chat –>> BOOK A CALL
