I’m guessing you know you need to increase your prices, right?
You’ve got super old clients paying peanuts 🫣
While maybe some of the new ones really need to be paying more
After all, you deliver a killer product that warrants the price increase
That was the same situation with this client here
He was scared and put it off for way over 6 months
I finally put my foot down and told him to get it done
127 people notified, ONLY 2 LEFT
That’s 127 x £10pm = £1270pm EXTRA 🔥
So what is the primary school math?
Take your total business costs, divide it by the number of clients
And if this is less than what you’re charging, then the price needs to go up
Extremely basic math, but it gives you a good indicator if things need to change
Total costs £10,000 / total clients 100 = cost per client £100
Yes, a lot of other factors come into play, but this gives you a good framework to build from
So when we did this at FitHub30
We first decided to raise the price by just £5pm
I’m guessing you’ll need to increase by closer to £10-£20, right?
So what we do is find the smallest number to tell them
£10 a month = £2.50 a week
£2.50 a week sounds much better than £10 a month
Then we give them plenty of notice
We gave them 3 months, but 30 days to 2 months is plenty
Finally, you explain why…
🗣️ It’s not something we wanted to do, but everything has gone up and to ensure we can keep giving you our best, we need to raise the price by just £2.50pw
So what are you waiting for? Go increase your price 💪
Ready for us to run your marketing and coach you to profits, getting you out of working 40, 50, or 60-hour weeks in your fitness business? Then let’s chat —>> https://go.fitproleadgen.com/chatwithusd
You got this 💪
David 🙂
