This ๐ is a great question & one we get asked a lot
A question that really & unfortunately doesnโt have a simple answer
We have mentioned many times how your ads need to be scroll stopping
Literally stopping prospects from scrolling further down their timeline when they land on your advert/post, because it catches their attention
Which brings us onto, what is going to grab their attention
If video is the route you want to go down, then other things you will need to consider areโฆ
โ length of the video, the longer it is, the quicker you will lose them
โ does the video require them to listen? If so, we NEED to get subtitles for those who are not in a position to have the sound on
โ does the video reflect what it is you do or are you talking/showing them things that have nothing to do with what they get
โ finally, is the video interesting for them to keep watching & take action
All of this, will play a big part in the decision of do you go image or video
Others will be based on your target audience, including how much time they spend just scrolling & how often they even log-in
After all, as they sayโฆ A picture โCANโ paint a thousand words ๐
Okayโฆ this might sound like we are a little more biased towards images ๐คฃ
But the biggest reason for saying what I did at the start, that we donโt have a simple answer is becauseโฆ
What you post in 1 location, may get a very different response to what you post in just 5 miles down the road
Seriously, we see HUGE differences in cities across the UK & around the world, when we run ads for our clients
That is why, we must ALWAYS be split testing & checking in on the ads a few times a week to ensure we can keep the cost down ๐ช
What have you seen work for you?
DK ๐ค