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𝐈𝐟 𝐈 π–πšπ¬ 𝐓𝐨 𝐎𝐩𝐞𝐧 𝐀 𝐆𝐲𝐦 π€π πšπ’π§β€¦

First of all, I just wanted to say a massive thank you to everyone that commented, messaged & even phoned me yesterday ❀️

I was super nervous about telling the world I had sold the gym, in my mind that I was going to get a load of negative comments & backlash

Yet, it was all positive, confidence boosting support

Which quickly goes to show that some of the stories you create in your head, are just that, STORIES πŸ’ͺ

Anyway… When Holly & I sat on the weekend & decided that this was the week to tell you guys, we also spoke about things that went well & what didn’t go so well

Therefore today, I want to share some of the stuff we would change if we where to open again

Starting with:

1️⃣ Get Pricing Right Straight Away!

This might have been our biggest mistake by far

You see when we initially opened, we knew no-one in Cardiff, we simply moved as there was a studio going spare

In my mind β€˜AGAIN πŸ€£β€™, I thought it would be a tough crowd to convince to join, we are new to the area, no-one is going to pay the prices I was charging down in Southampton

So I put a completely different offer together…

Β£50 a month πŸ€·β€β™‚οΈ

Yes, I know most of you are going to be laughing, while the other half are going to think this is a good price

& yes, you should be laughing 😀

Β£50 does not go far when you are running a Studio

VAT, Tax, Staff, Fixed Costs & Variable costs eat very quickly into that price

At that price we would need a MINIMUM of 300 clients to get to Β£15k a month

As we closed the business, we finished on Β£117 a month, taking off VAT at 20%, gives you just over Β£90 per person

Making that Β£15k mark a much easier tasks to get too!

The reason this was our biggest mistake, was that we left it too late to up it πŸ‘Ž

This takes u perfect into our next biggest issues

2️⃣ Managing Our Finances Better!

Now my biggest frustration with this one was myself getting in the way of myself πŸ€·β€β™‚οΈ

I treated the gym as more of my testing ground, don’t get me wrong, I love the gym, the clients & what it was about

But I wanted to see what results I could get from the marketing, what process, ads copy, funnels & systems worked best to get clients in

So I could pass it all onto our ads clients πŸ’ͺ

This then came at a cost 😒 by not properly managing the business, by not really checking the numbers & not really having the operating systems in place

The studio never really made a decent profit, month on month

Getting clients in, was the easy part, after all, I did the ads & mastered lead gen & coaching the staff on sales

What I didn’t do is master the retention, the finances, the growth of the business

Breaking even on the front end was always the aim & that is what it always should be, making a profit is a MASSIVE bonus & not making a massive loss is good thing

Where the money really comes is the long term clients

In the end, we had nailed it! Retention from front end has increased massively, but like I mentioned yesterday, a number of other factors, just brought it all to a close

So what did we change?

It was how we started each 6 week programme πŸ‘Š

Instead of letting them start whenever they wanted, clients had to start on a specific date, in groups, we started a new 6 week programme every 3 weeks & post retention rate beyond the 6 weeks was night & day different with this set up

πŸ›‘ okay! This part is going to be difficult to write about & it’s 100% aimed at no-one in particular, I just want to share my thoughts with you all…

3️⃣ Working with My Staff!

There are very few business that you can launch & stay as a one-person band

If you really want to be able to hep more people, help yourself more & create a life that works for you

You need to hire staff & don’t get me wrong, we had some great staff down at the studio

But… just like the management of the finances was almost non-excitant, managing the staff was also the same

It wasn’t until the last year of business that we started doing weekly staff meetings

That we started writing tasks, steps & manuals down & at this point, it was really too late

If you do some digging, you will see that an employee doesn’t show their true colours until around 6 weeks in, then by 3 months in, that is when you start to see performance drop or what to expect from that staff member moving forward

No-one is ever going match your desire for your own business, I would never expect a staff member too, but what I didn’t do is manage the staff correctly, which then effected the retention, the finances & your own personal stress

4️⃣ WTF is a KPI 🀣

Right then… If you want a stressful, struggling business of any kind, then you do what I did

& just think a KPI was another pointless acronym 🀯

If you want to have a succesful, profitable, almost stress free business, then you do everything & anything you can to master this 3 letter term

Key Performance Indicators

βœ… This is what you rate, manage, praise & sack your staff with

βœ… This is how you see the issues, struggles & gaps in your business

βœ… This is how to increase profit, reduce your stress & most of all… CREATE THE BUSINESS YOU DESIRE

At FitPro Lead Gen & LeadDec now, the management staff do literally everything they can each week now, to not have the dreaded RED box on their KPI sheet

Green = target hit / Orange = almost hit / Red = failed

Honestly, those 3 ticks above, if I put this into place when we had the gym, who knows if I would be writing this post today

Like I said at the start, I really appreciate the support from you guys, but most of all, I love all the personal messages I have had, many asking for some advice

The only person stopping you from hitting your targets is you πŸ‘Š

You got this πŸ’ͺ

David πŸ™‚