Different types of Facebook Ad Campaigns you could potentially run to be able to generate new leads into your Fitness Business 💪
1️⃣Conversion Ads
This is when you take someone from one page to another and is being ‘converted’.
They are giving you some sort of details. They do this by clicking your ad, then they are taken to a landing page/website where they enter their details, then they go to a Thank You page.
2️⃣Lead Ads
This is when they click the link and instead of going to a separate website/landing page, a form pops up on Facebook and you enter your details from there and then they go onto a Thank You page.
3️⃣Video Views
This is when you try and get people to watch a specific video. This could be a video of you talking about your studio etc.
4️⃣Engagement Ads
This is when you try and get someone to like, comment or share your posts.
Each type of ad attracts a different type of person, therefore it is important you set up two or three different types of campaigns to reach a wider audience and therefore attract more leads.