Pricing has always been a tough nut to crack
π Do you have a race to the bottom & focus on quantity
βοΈ Maybe you price high & focus on a few
Or you hover in the middle of both
Now there is no perfect pricing structure
π§ͺ There is no exact science to getting the pricing right
All we need to do is ensure all bills are covered each month π
From experience most fitness business owners just copy each others pricing
They see someone else running something similar & just copy their pricing
Or if itβs a race to the bottom, then they just undercut their competition & the race begins
But from time to time, we do see some unique pricing methods & reasonings behind it π
Take this client who is now going to be charging Β£497 for 6 week π±

& they have already made 7 sales this month so far & itβs only the 9th of May!
What makes it even more unique is they only spend Β£30 a day on Facebook Ads, the rest of the leads & sales comes from organic (Website, Emails, Referrals)
We have another ads client who sells a Β£47 ebook, then sells them onto a Β£2.5k 12 week programme from there
On the flip side, we also have a Β£50pm unlimited access bootcamp business too
At FitHub30, we changed our pricing a few times
When we started, we charged Β£677 for 12 weeks, then Β£997, then Β£1277
Each jump came with confidence
Then we killed ourselves when we first moved to Cardiff
I knew we where going to be doing larger groups & I did the most typical thing possible & seen someone else’s pricing plan who did the same & copied them π
We started at Β£50 a month (BIG MISTAKE)
By the end when we sold the business, we where up to Β£117 a month
Because we finally started to understand pricing & numbers
Whatβs been your craziest pricing bit of advice you have received?
David π
Ps… ready to chat about what we can offer when it comes to generating leads for your fitness business? Then let’s chat –>> BOOK A CALL