End Of Week Overview General Gym Update LeadDec Life Coach Organic Marketing Paid Marketing Personal Posts Retention Sales Success Systems & Automations Video Trainings

Β£500 for 6 weeks – 7 SALES ALREADY 😱

Pricing has always been a tough nut to crack

πŸ‘‡ Do you have a race to the bottom & focus on quantity

☝️ Maybe you price high & focus on a few

Or you hover in the middle of both

Now there is no perfect pricing structure

πŸ§ͺ There is no exact science to getting the pricing right

All we need to do is ensure all bills are covered each month πŸ“†

From experience most fitness business owners just copy each others pricing

They see someone else running something similar & just copy their pricing

Or if it’s a race to the bottom, then they just undercut their competition & the race begins

But from time to time, we do see some unique pricing methods & reasonings behind it πŸ™Œ

Take this client who is now going to be charging £497 for 6 week 😱

& they have already made 7 sales this month so far & it’s only the 9th of May!

What makes it even more unique is they only spend Β£30 a day on Facebook Ads, the rest of the leads & sales comes from organic (Website, Emails, Referrals)

We have another ads client who sells a Β£47 ebook, then sells them onto a Β£2.5k 12 week programme from there

On the flip side, we also have a Β£50pm unlimited access bootcamp business too

At FitHub30, we changed our pricing a few times

When we started, we charged Β£677 for 12 weeks, then Β£997, then Β£1277

Each jump came with confidence

Then we killed ourselves when we first moved to Cardiff

I knew we where going to be doing larger groups & I did the most typical thing possible & seen someone else’s pricing plan who did the same & copied them πŸ‘Ž

We started at Β£50 a month (BIG MISTAKE)

By the end when we sold the business, we where up to Β£117 a month

Because we finally started to understand pricing & numbers

What’s been your craziest pricing bit of advice you have received?

David πŸ™‚

Ps… ready to chat about what we can offer when it comes to generating leads for your fitness business? Then let’s chat –>> BOOK A CALL