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How To Work Out If You Should Be Running Facebook ads ๐Ÿค”

There is kind of a knack to running successful ads on Facebook

โœ… first you need a hook

โœ… then the copy needs to be written in a specific way

โœ… images/video also have a big role to play

๐Ÿ‘†๐Ÿ‘†๐Ÿ‘† this is what get you the leads

Now you have leads coming in, Facebook is going to be chucking a LOAD of numbers at you, including things like

๐Ÿ“ˆ reach

๐Ÿ“ˆ impressions

๐Ÿ“ˆ clicks

๐Ÿ“ˆ cost per lead

โž• much, much more

& yes, they all have a role to play in getting you the leads you need

But itโ€™s just part of the whole equation

You see the biggest & most important number you should be focusing on isโ€ฆ. ๐Ÿฅ


Which is total ad spend (divide by) total sales

So if you spend ยฃ50 on Facebook & make 1 sale, your cost per sale is ยฃ50

If your programme is ยฃ100 & it costs you ยฃ50 to make a single sale, then your up ยฃ50

On the flip side, if your programme is ยฃ25 & it costs ยฃ50 to make a single sale, then your down ยฃ25

This then takes us onto the final important number you need to knowโ€ฆ

Client Lifetime Value, the average length of time a client stays with you (times) your monthly membership

If a client stays with you on average 10 months & you charge ยฃ50 a month, the client LTV is ยฃ500

Bringing it all together we have the

๐Ÿค“ Cost per sale (ยฃ50)

๐Ÿค“ Client LTV (ยฃ500)

๐Ÿ’ฐ Total expected profit = ยฃ450

So… Should you be running Facebook Ads, Google Ada, YouTube Ads or any sort of paid advertising for your fitness businesses?

If you do the quick equation above & it makes profit, then YES ๐Ÿ’ช

Also, on a final note ๐Ÿ“

If you have people telling you that they can get leads for like ยฃ1.50 or clicks for like 25p

Please ask them if they know what the average costs per sale are for their clients, now you know what you should be looking for ๐Ÿ‘Š

You got this ๐Ÿ™Œ

David ๐Ÿ™‚