How To Work Out If You Should Be Running Facebook ads πŸ€”

There is kind of a knack to running successful ads on Facebook

βœ… first you need a hook

βœ… then the copy needs to be written in a specific way

βœ… images/video also have a big role to play

πŸ‘†πŸ‘†πŸ‘† this is what get you the leads

Now you have leads coming in, Facebook is going to be chucking a LOAD of numbers at you, including things like

πŸ“ˆ reach

πŸ“ˆ impressions

πŸ“ˆ clicks

πŸ“ˆ cost per lead

βž• much, much more

& yes, they all have a role to play in getting you the leads you need

But it’s just part of the whole equation

You see the biggest & most important number you should be focusing on is…. πŸ₯


Which is total ad spend (divide by) total sales

So if you spend Β£50 on Facebook & make 1 sale, your cost per sale is Β£50

If your programme is Β£100 & it costs you Β£50 to make a single sale, then your up Β£50

On the flip side, if your programme is Β£25 & it costs Β£50 to make a single sale, then your down Β£25

This then takes us onto the final important number you need to know…

Client Lifetime Value, the average length of time a client stays with you (times) your monthly membership

If a client stays with you on average 10 months & you charge Β£50 a month, the client LTV is Β£500

Bringing it all together we have the

πŸ€“ Cost per sale (Β£50)

πŸ€“ Client LTV (Β£500)

πŸ’° Total expected profit = Β£450

So… Should you be running Facebook Ads, Google Ada, YouTube Ads or any sort of paid advertising for your fitness businesses?

If you do the quick equation above & it makes profit, then YES πŸ’ͺ

Also, on a final note πŸ“

If you have people telling you that they can get leads for like Β£1.50 or clicks for like 25p

Please ask them if they know what the average costs per sale are for their clients, now you know what you should be looking for πŸ‘Š

You got this πŸ™Œ

David πŸ™‚