There is kind of a knack to running successful ads on Facebook
β first you need a hook
β then the copy needs to be written in a specific way
β images/video also have a big role to play
πππ this is what get you the leads
Now you have leads coming in, Facebook is going to be chucking a LOAD of numbers at you, including things like
π reach
π impressions
π clicks
π cost per lead
β much, much more
& yes, they all have a role to play in getting you the leads you need
But itβs just part of the whole equation
You see the biggest & most important number you should be focusing on isβ¦. π₯
Your COST PER SALE
Which is total ad spend (divide by) total sales
So if you spend Β£50 on Facebook & make 1 sale, your cost per sale is Β£50
If your programme is Β£100 & it costs you Β£50 to make a single sale, then your up Β£50
On the flip side, if your programme is Β£25 & it costs Β£50 to make a single sale, then your down Β£25
This then takes us onto the final important number you need to knowβ¦
Client Lifetime Value, the average length of time a client stays with you (times) your monthly membership
If a client stays with you on average 10 months & you charge Β£50 a month, the client LTV is Β£500
Bringing it all together we have the
π€ Cost per sale (Β£50)
π€ Client LTV (Β£500)
π° Total expected profit = Β£450
So… Should you be running Facebook Ads, Google Ada, YouTube Ads or any sort of paid advertising for your fitness businesses?
If you do the quick equation above & it makes profit, then YES πͺ
Also, on a final note π
If you have people telling you that they can get leads for like Β£1.50 or clicks for like 25p
Please ask them if they know what the average costs per sale are for their clients, now you know what you should be looking for π
You got this π
David π