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Lets talk Client Reactivations & Referrals ๐Ÿ—ฃ

Client Reactivations and Client Referrals can be targeted in the same way as they both have a similar outcome. The aim is to try and contact somebody who’s going to bring us more clients whether that trying to get an old client back or trying to get a client referral. 

You need to be speaking to your clients and asking them โ€œDo you know anybody that would love to come and join us at our studio/facility/gym or whatever you’ve got going on?โ€

How do we get people to come back? Well lets offer an incentive ๐Ÿคฉ

So when I said Referrals & Reactivation can be used in the same category. Itโ€™s because we can use the same incentives.

An easy example you might say to someone who you would like to reactive could beโ€ฆ

โ€œHey how’s it been going? We’d love you to come back and join usโ€ 

โ€œIf you Join us today you get 30% or 50% off your first month with usโ€

Againโ€ฆ you can use this for a referral. 

Another example could be offering an exclusive hoodie or a T-shirt. But whatever you try, you want to try and come up with a different incentive each month. 

Why come up with a different incentive each month? Because people want different things. What might appeal to one person e.g. a FREE hoodie, may not appeal to another person e.g. 50% off their first month. Therefore, if you are changing up your incentives you are enticing more people.