Personal Training Advertising

Personal training advertising: Top personal training marketing ideas

If you offer personal training services and take your training business to the next level, you’ll need to get savvy about marketing. Your potential clients are out there, but they won’t come to you if they don’t know you exist! Proper marketing is the key to attracting new personal training clients and keeping your business thriving.

But how can you market your personal training services in a way that is both effective and professional? You have to remember that the fitness industry is one of the most competitive industries out there. You have to stand out from other personal trainers if you want to see some progress.

Keeping that in mind, in this article, we will be discussing the top 10 personal training marketing ideas that you can use to grow your business and attract more personal training clients. So let’s get started.

The top 10 personal training marketing tips

Each personal training marketing strategy in this list is designed to help you attract more clients and grow your business. Sticking to only one or two won’t make you successful. You have to consider every personal trainer marketing strategy to see the best results.

1. Create an online presence for your personal training business

Nowadays, everything is revolving around the Internet. From buying things to hiring services, people rely on the Internet to get what they need. So if you want to attract more personal training clients, you have to create an online presence for your business.

One of the best ways to do this is by creating a professional website. Your website should include all the important information about your personal training business like your services, prices, contact information, etc. Creating a strong online presence will not only make you more visible to potential clients but also help you build trust and credibility.

2. Become a certified personal trainer and showcase your capabilities

One of the best personal trainer marketing tips is that you should get certified. The personal training industry is all about getting people fit and healthy. So if you’re not certified, people will question your ability to help them achieve their fitness goals.

There are many personal trainer certification programs available online and offline. Do some research and choose a program that is reputable and will give you the necessary knowledge and skills to be a successful personal trainer. Once you’re certified, make sure to showcase your certificate on your website and other marketing materials.

3. Develop a personal training niche

Whether you are developing a fashion brand, fitness brand, or any other brand, one of the best marketing strategies is to focus on a niche. When you try to be everything to everyone, you end up being nothing to no one. So it’s important that you develop a personal training niche and focus your marketing efforts on that target market.

Some popular fitness niches include weight loss, bodybuilding, CrossFit, seniors fitness, etc. Once you’ve decided on your niche, you can then create marketing materials and training sessions that are specifically designed for that target market. This will help you attract more personal training clients who are actually interested in your services.

4. Add testimonials

Ask your existing clients or family members to write testimonials about your personal training services. These can be used on your website, social media, or any other marketing materials. Having testimonials from happy clients is a great way to build trust and credibility with potential clients.

It will show them that your personal training session works and it’s helping people to reach their fitness goals. So make sure to add testimonials to your website and other marketing materials.

5. Build connections with other fitness professionals

Having connections is the key to success in any industry. And the fitness industry is no different. Connections can help you get referrals, networking opportunities, and even joint venture opportunities.

So if you want to attract more clients, start building connections with other fitness professionals in your area. You can do this by attending local fitness events, joining relevant online communities, or even starting your own fitness meetup group

6. Offer free personal training sessions

One of the best personal trainer marketing strategies is to offer free training sessions. This will help you attract potential clients and show them what your personal training services are all about. It’s also a great way to build trust and credibility with potential clients.

If you are an online personal trainer, you can offer free training sessions through video calls. This way, potential clients can see your face and hear your voice, which will help them get to know you better.

7. Take advantage of social media

You must have seen fitness gurus giving tips on Instagram, right? So why not do the same? Social media is a great platform to showcase your personal training services and attract potential clients. You can use social media to post workout videos, tips, or even live streaming of your personal training sessions.

Make sure to use relevant hashtags so that people who are interested in your services can find you easily. You can also run social media advertising campaigns to attract more potential clients.

8. Collaborate with other businesses

Another great way to attract clients is to collaborate with other businesses. For example, you can collaborate with a nutritionist and offer monthly personal training and nutrition plans. Or you can partner with a local gym and offer discounts on your personal training services.

There are endless possibilities when it comes to collaboration. So get creative and think of ways you can collaborate with other businesses to attract more clients.

9. Email marketing would be a great option

Email marketing is one of the most effective marketing strategies out there. It’s a great way to stay in touch with your existing clients and attract new ones. Make sure to add a sign-up form on your website or social media so that people can subscribe to your email list.

Once you have a list of subscribers, you can then start sending them helpful emails with workout tips, healthy recipes, or even discount codes for your personal training services. It is a great way to find high-paying clients and keep them updated about your services.

10. Be consistent

A good personal trainer knows the importance of consistency. You need to be consistent with your marketing efforts if you want to attract more clients. This means posting regularly on social media, sending emails regularly, and even offering free personal training sessions on a regular basis.

If you are consistent with your marketing, you will start to see results in the form of more personal training for clients. So don’t give up and keep at it!


There you have it! These are 10 personal trainer marketing ideas that will help you attract more clients. Remember, it takes time to build a successful personal training business. So be patient and keep at it and eventually, you will start to see results.