Lets Talk About a Lead Gen Ecosystem 🌎
What is a Lead Gen Eco System?
A Lead Gen ecosystem means having more than one source to generate leads from. Why do this you may ask? Well if all you do is run Facebook Ads, what happens if one day Facebook suddenly decide to stop running paid ads?
I know that is very unlikely, however the point is we do not want to just be reliant on Facebook ads for generating leads.
Therefore, we want to be building a complete Lead Gen ecosystem across multiple platforms. For example:
- Instagram ads
- YouTube ads
- Linked in ads
- TikTok ads
Not only should we run paid ads, we can also generate leads in other ways, such as:
- Monthly text campaigns
- Posting in FREE Facebook groups
By doing this, it doesn’t matter if any of your channels suddenly stop, you know you can depend on leads coming in from all different angles.
Also, by using all different platforms/mediums you are ensuring that you reach all potential clients.