When I first got started with DKnine, I used to go with pay per session
Then when I moved to Southampton, I switched to a 12 week programme following advice from a mentorship programme
While also doing the 12 weeks, we also did what we called a Free Body Transformation Session
Now, currently in Cardiff, our main offer is 6 weeks challenge
The one thing I always did notice was that the programme we run just didn’t work for everyone
The 6 week challenge for some is just a quick fix, while the 12 weeks was too long for others
& this is a great reason why you need a few different entries into your fitness business
After all, the main reason of having an entry offer is to funnel these people into our main long term programmes
If you are putting restrictions, barriers, hurdles in the way of getting people through the door, in the form of the offer, then you are in a way slowing your progress down
So what can you do?
Remember the quote… Offer what they want, give what they need
Create 3 main entry offers into your fitness business, then offer the one that best matches their goals
Your focus as always is to convert them into a long term member, so getting the entry offer right is key!
To finish, what offer have you found that work best for you?
David
