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๐‘๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ยฃ๐Ÿ๐Ÿ‘๐ค ๐€๐ ๐’๐ฉ๐ž๐ง๐ ๐ˆ๐ง ๐‰๐ฎ๐ฌ๐ญ ๐Ÿ‘๐ŸŽ ๐ƒ๐š๐ฒ๐ฌ!

If you run a commercial gym, then listen up, actually, everyone listen up ๐Ÿ˜†

This particular client gets itโ€ฆ

In fact, when this client wants to talk business, marketing & business, I sit up & get that call booked in ASAP!

You see this particular client is obsessed with tracking numbers

Not just the cost of a lead or the cost of the sale

They keep track of:

– The average client lifetime value
– What month most hand in their notice
– How many times a client visits the gym a month
– The exact length of time to offer a down sell
– The exact length of time to offer an upsell

I could keep going, but by doing this religiously & seriously

They are on course to open their 4th gym in 2024

Thatโ€™s not a studio with a few hundred clients

They run commercial gyms, with thousands of clients & a large staff base

So letโ€™s breakdown the numbers from the last 30 days

ยฃ13,361.02 in ads spend / 355 sales = ยฃ37.63 a sale

If your only tracking the front end sale, then they would be gutted, as thatโ€™s a ยฃ7 loss on the front end as they charge ยฃ30 a month

But, this is bang on target for the numbers we have set

Plus, the clients sign up for a 12 month contract ๐Ÿ’ช

And an even bigger plus, is their lowest price membership is ยฃ30 ๐Ÿ˜

Yes, your front end cost is important, but knowing your client lifetime value will give you confidence when the numbers arenโ€™t always going the way you need them too

Want to chat next week about ads, systems or automations? Then book in here: www.fitproleadgen.com/call

David ๐Ÿ™‚