Running ads is a sure fire way to keep leads flooding into your fitness business

But it takes more than just running ads to make those sales & grow your fitness business

So let’s break down the numbers in this screenshot from a clients results in March

Starting from the top:

1️⃣ The first set of numbers is the amount spent on Facebook with the offer of a 12 week programme

2️⃣ The next is the number of leads generated from the ads, these ads where sending leads to a landing page

3️⃣ The first pink line then shows us the cost per lead, this is the amount spent on Facebook 1️⃣ divided by number of leads 2️⃣

Now we move into the clients side of things, where they take over

4️⃣ The first blue line is the number of sales made that week from those leads

5️⃣ We then have the price of the 12 week programme (£595)

6️⃣ Finally, we have the total money made in sales, number of sign ups 4️⃣ times price of programme 5️⃣

We then move into working out the Cost Per Sale 7️⃣

This it the amount we had to spend on Facebook to make one sale

Amount spent on Facebook 1️⃣ divide by the number of sales 4️⃣

And then to finish, we then look at the profit/loss made from paid ads that week 8️⃣

Total money made 6️⃣ minus amount spend on ads 1️⃣

🗣️ 𝘽𝙪𝙩 𝙬𝙝𝙖𝙩 𝙞𝙛 𝙄 𝙖𝙢 𝙣𝙤𝙩 𝙞𝙣 𝙥𝙧𝙤𝙛𝙞𝙩?

Great question ☝️

This is then one final number that we all need to consider which is, Cost Per Long Term Client

You don’t always need to be in profit on the front end, after all, most other industries make losses on the front end sales

If you know a Long Term Client stays with you for an average length of 8 months @ £100pm, then spending £100 / £200 or maybe even £300 to make that sale doesn’t seem to bad right?

You got this 💪

David 🙂