Running ads is a sure fire way to keep leads flooding into your fitness business

But it takes more than just running ads to make those sales & grow your fitness business

So letβs break down the numbers in this screenshot from a clients results in March

Starting from the top:

1οΈβ£ The first set of numbers is the amount spent on Facebook with the offer of a 12 week programme

2οΈβ£ The next is the number of leads generated from the ads, these ads where sending leads to a landing page

3οΈβ£ The first pink line then shows us the cost per lead, this is the amount spent on Facebook 1οΈβ£ divided by number of leads 2οΈβ£

Now we move into the clients side of things, where they take over

4οΈβ£ The first blue line is the number of sales made that week from those leads

5οΈβ£ We then have the price of the 12 week programme (Β£595)

6οΈβ£ Finally, we have the total money made in sales, number of sign ups 4οΈβ£ times price of programme 5οΈβ£

We then move into working out the Cost Per Sale 7οΈβ£

This it the amount we had to spend on Facebook to make one sale

Amount spent on Facebook 1οΈβ£ divide by the number of sales 4οΈβ£

And then to finish, we then look at the profit/loss made from paid ads that week 8οΈβ£

Total money made 6οΈβ£ minus amount spend on ads 1οΈβ£

π£οΈ π½πͺπ© π¬πππ© ππ π ππ’ π£π€π© ππ£ π₯π§π€πππ©?

Great question βοΈ

This is then one final number that we all need to consider which is, Cost Per Long Term Client

You donβt always need to be in profit on the front end, after all, most other industries make losses on the front end sales

If you know a Long Term Client stays with you for an average length of 8 months @ Β£100pm, then spending Β£100 / Β£200 or maybe even Β£300 to make that sale doesnβt seem to bad right?

You got this πͺ

David π