As it’s a Sunday evening, I thought I would throw a little curve ball into today’s post 😎
I was driving into Cardiff the other day & noticed a few new coffee shops had been open on the route in
& my mind instantly starts wondering 😆
What would it be like if I was to open a coffee shop 😏
Before I do go into a few things I would do
I think we, as FitPros have a HUGE advantage over other Business Owners
Selling fitness is NOT easy! It’s one of the reasons why becoming a FitPro can have a short shelf life if we don’t learn how to sell
Now some of the stuff I am going to talk about might seem super obvious for us as FitPros…
But how many other none fitness businesses do you know do some of this stuff?
1: Send A Weekly Email Newsletter 📧
If you don’t already do this in your fitness business, then close this email & get it done NOW!
Emails newsletters have been MEGA for FitHub30, literally indirectly selling & booking consults each time we send one out
These newsletters are not SELL, SELL, SELL… It’s a properly structured email designed to build KLT & push towards a CTA
Layout: Welcome & updates, 2 blog/social posts, 2 results/wins from the week, 1 CTA to finish
2: Run PAID Ads 🔵
Your Facebook page these days only delivers about 3-4% reach on each post 😬
So if you only have 100 likes on your page, only 3-4 people will see that post
Therefore even if you only put £3 on a post each day, that will increase the reach of the post drastically!
Plus don’t forget a proper lead gen campaign, offering a FREE “INSERT OFFER” if they leave their name, email & phone
3: Corporate Deals 💰
This would be a game-changer for any coffee shop!
Offer all local businesses 10-15% off all hot drinks with a VALID card
Then make sure, you up-sell everything to them
I had this happen to me the other day in the local corner store…
I said: 🗣️ Can I have a lottery for tonight?
The lady replied: 🗣️ is that one or two lines?
Genius! Of course, it caught me off guard & I said 2!
Anyway… number 3 is getting corporate deals going 👊
4: Mobile Order App & Stamp 📲
A coffee shop down Cardiff Bay already does this & I love it!
You order directly on the app & get credited with a reward stamp with each order
No more forgetting that pesky stamp card 🤣
They could do with adding a few additional notifications to pop up from the app
But the fact you can order ahead, collect your reward stamps & even buy gift vouchers on the app 🤩
So yeah… Might be a little 5-minute dream, but I think we FitPros would do well with a Coffee Shop when it came to marketing, keeping customers happy & delivering a killer product 💪
Enjoy your Sunday evening
You got this 💪
Ps… Want to chat lead gen, marketing, systems, or automations, then check out this link –>> https://go.fitproleadgen.com/chatwithus
Rather have your very own custom build Lead Gen Eco-System —>> https://leaddec.com/eco-system
Or after coaching, accountability & guidance, then check out the FitPro Incubator —>> https://fitproincubator.com/