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Not Everyone Likes What You Offer & Here Is What You Should Do…

It’s hard to admit sometimes that the offer you are running at your fitness business just isn’t working

We see it all the time ๐Ÿ˜ฉ

The reason?? Well there is actually a few, with the main 2 being…

1๏ธโƒฃ Everyone else is running the same offer

2๏ธโƒฃ Your offer doesn’t match your audience needs

The perfect example is a straight forward gym membership

โœ… The owner has always run a 1 day free pass

Not a bad offer, one that has worked well for many fitness businesses

But this offer will attract a certain type of prospect…

๐Ÿง Someone who has probably been looking into your place already

๐Ÿง Someone who is ready to start something & just needed that little push to get them in the door

๐Ÿง A previous member looking to come back

What this offer will struggle to attract is prospects who…

๐Ÿ˜‡ Were not looking to start something, but know they needed to start

๐Ÿ˜‡ Didn’t realise your gym/studio was close by

๐Ÿ˜‡ Are weighing up a few different options

๐Ÿ˜‡ Have never tried a gym before so need convincing

So what is the right offer to put out there?

๐Ÿค“ Start with the one that works for you, if you are comfortable selling it & all your automation & follow ups are based on the offer, then stick with what you know

๐Ÿค“ Trial a secondary offer, something a little different from your main paid advertised offer. This could be an easy down-sell or up-sell to have

๐Ÿค“ Learn & question your audience, see what attracts them, what made them click your current ads to want to learn more & create your entry offers based on that

Now, I am not saying you need to have multiple offers

We at FitHub30 started with just the 6 weeks, then we moved to Strong Semi-Private & Team Large Groups, then Strong & Team Large Groups & now 4 Week Kick-Start, 6 Week Challenge & 2 Week Experience for just ยฃ1

It will take time to work out what works best for you, but also know that you will need to keep refreshing the offer to keep the leads coming in

You got this ๐Ÿ’ช

David ๐Ÿ™‚