O.M.G. A Boat Trip in Turkey Taught Me How to Upsell Like a Ninja ๐Ÿ‡น๐Ÿ‡ท

Someone, I can’t remember who, said a few weeks back:

๐Ÿ—ฃ ๐˜ฟ๐™ค๐™ฃ’๐™ฉ ๐™–๐™ก๐™ฌ๐™–๐™ฎ๐™จ ๐™ก๐™ค๐™ค๐™  ๐™ž๐™ฃ ๐™ฎ๐™ค๐™ช๐™ง ๐™ž๐™ฃ๐™™๐™ช๐™จ๐™ฉ๐™ง๐™ฎ ๐™›๐™ค๐™ง ๐™ข๐™–๐™ง๐™ ๐™š๐™ฉ๐™ž๐™ฃ๐™œ ๐™ฉ๐™ง๐™š๐™ฃ๐™™๐™จ, ๐™ก๐™ค๐™ค๐™  ๐™–๐™ฉ ๐™ค๐™ฉ๐™๐™š๐™ง๐™จ ๐™–๐™ฃ๐™™ ๐™—๐™ง๐™ž๐™ฃ๐™œ ๐™ฉ๐™๐™š๐™ข ๐™ค๐™ซ๐™š๐™ง

Ever since I heard it, I have been looking out for marketing trends to bring into the fitness industry

The other day, I found one here in ๐Ÿ‡น๐Ÿ‡ท, on the 4×4 Safari & Boat Trip

Looking on the TUI App, I found this full-day excursion, ยฃ60pp, including lunch

I thought, bargain ๐Ÿ’ช

The ninja marketing beganโ€ฆ

At the first stop, they explained how the whole day was laid out to over 60 of us and said on our next stop, we have a surprise for you

๐Ÿ‘† Genius way to spike everyone’s interest

We arrived at the first stop, hopped out to take pictures, then they announced the surprise

๐Ÿ—ฃ ๐™’๐™๐™ž๐™ก๐™š ๐™ฌ๐™š ๐™œ๐™ค ๐™˜๐™ง๐™ค๐™จ๐™จ ๐™˜๐™ค๐™ช๐™ฃ๐™ฉ๐™ง๐™ฎ ๐™ž๐™ฃ ๐™ฉ๐™๐™š ๐™Ÿ๐™š๐™š๐™ฅ๐™จ, ๐™ฌ๐™š ๐™–๐™ง๐™š ๐™–๐™ก๐™จ๐™ค ๐™œ๐™ค๐™ž๐™ฃ๐™œ ๐™ฉ๐™ค ๐™๐™–๐™ซ๐™š ๐™– ๐™ฌ๐™–๐™ฉ๐™š๐™ง ๐™›๐™ž๐™œ๐™๐™ฉ ๐™ฌ๐™ž๐™ฉ๐™ ๐™ฉ๐™๐™š๐™จ๐™š ๐™ฌ๐™–๐™ฉ๐™š๐™ง ๐™ฅ๐™ž๐™จ๐™ฉ๐™ค๐™ก๐™จ. ๐™๐™ค ๐™Ÿ๐™ค๐™ž๐™ฃ ๐™ž๐™ฃ, ๐™ฎ๐™ค๐™ช ๐™˜๐™–๐™ฃ ๐™ง๐™š๐™ฃ๐™ฉ ๐™– ๐™ฌ๐™–๐™ฉ๐™š๐™ง ๐™ฅ๐™ž๐™จ๐™ฉ๐™ค๐™ก ๐™ฌ๐™ž๐™ฉ๐™ ๐™–๐™ฃ ๐™ช๐™ฃ๐™ก๐™ž๐™ข๐™ž๐™ฉ๐™š๐™™ ๐™จ๐™ช๐™ฅ๐™ฅ๐™ก๐™ฎ ๐™ค๐™› ๐™–๐™ข๐™ข๐™ช๐™ฃ๐™ž๐™ฉ๐™ž๐™ค๐™ฃ (๐™ฌ๐™–๐™ฉ๐™š๐™ง) ๐™›๐™ค๐™ง ๐™Ÿ๐™ช๐™จ๐™ฉ 50๐™๐™‡ (ยฃ2)

Hands went up, and I think almost 100% of the guests rented one

That’s the first upsell, bagging them an extra ยฃ180 for a 20-minute water pistol fight

We then arrived at the boat, all aboard, and we set sail โ›ด๏ธ

๐Ÿ—ฃ ๐™…๐™ช๐™จ๐™ฉ ๐™ฉ๐™ค ๐™ก๐™š๐™ฉ ๐™š๐™ซ๐™š๐™ง๐™ฎ๐™ค๐™ฃ๐™š ๐™ ๐™ฃ๐™ค๐™ฌ, ๐™ฌ๐™š ๐™๐™–๐™ซ๐™š ๐™–๐™ฃ ๐™ช๐™ฃ๐™ก๐™ž๐™ข๐™ž๐™ฉ๐™š๐™™ ๐™จ๐™ช๐™ฅ๐™ฅ๐™ก๐™ฎ ๐™ค๐™› ๐™›๐™ง๐™š๐™š ๐™ฌ๐™–๐™ฉ๐™š๐™ง, ๐™—๐™ช๐™ฉ ๐™ž๐™› ๐™–๐™ฃ๐™ฎ๐™ค๐™ฃ๐™š ๐™ฌ๐™–๐™ฃ๐™ฉ๐™จ ๐™ฉ๐™ค ๐™—๐™ช๐™ฎ ๐™–๐™ฃ๐™ฎ ๐™–๐™™๐™™๐™ž๐™ฉ๐™ž๐™ค๐™ฃ๐™–๐™ก ๐™™๐™ง๐™ž๐™ฃ๐™ ๐™จ, ๐™ž๐™˜๐™š ๐™˜๐™ง๐™š๐™–๐™ข๐™จ, ๐™ค๐™ง ๐™จ๐™ฃ๐™–๐™˜๐™ ๐™จ, ๐™ฉ๐™๐™š ๐™ค๐™ฃ๐™—๐™ค๐™–๐™ง๐™™ ๐™—๐™–๐™ง ๐™ฌ๐™ž๐™ก๐™ก ๐™—๐™š ๐™ค๐™ฅ๐™š๐™ฃ ๐™จ๐™๐™ค๐™ง๐™ฉ๐™ก๐™ฎ

Upsell 2 ๐Ÿ‘†

It’s hard to say how much was being spent, but between me and Holly, we had a few cans of coke, an ice cream each, and a chocolate bar

The day carried on in good fun, swimming in the sea, visiting a few islands, and then heading back to land around 5pm

While leaving the final island, we then had the photographer approach all tables to offer us the chance to purchase either the pictures from the day for 15 Euro or pictures and videos for 30 Euro

We opted for just the pictures, and from watching him head and speak to the other tables, I’m guessing he sold to possibly half the groups

๐Ÿ‘† Upsell 3

That’s three super easy upsells that take almost no extra real work and allow you to freely want to purchase them all

Which now raises the question… what could we all be doing in our fitness business to increase our total client spend? ๐Ÿง

๐Ÿ‘• Are we selling clothing to clients? Introducing new lines every month or so
๐Ÿ’Š Do we have supplements available for clients to purchase after sessions or in bulk
๐Ÿ‹๏ธโ€โ™€๏ธ Could we have internal accelerators or weekend one-off workshops running once a quarter
๐Ÿฅ— It could be additional nutrition plans
๐Ÿ–๏ธ Or if you’re feeling confident, running retreats once a year

Increasing client overall spend is a key part of boosting profit and also building a stronger community

Don’t have your client branded clothing sorted? Then come and check out FitPro Clothing, where you can have your own store that clients can order directly from ๐Ÿคฉ โ€”>> https://fitproclothing.com/register-your-business/

David ๐Ÿ™‚

PSโ€ฆ rather talk Ads, Marketing, Systems or Automations, then letโ€™s chat โ€”>>ย https://go.fitproleadgen.com/chatwithus

David ๐Ÿ™‚