With the new IOS14 changes coming into play over the last few weeks
A lot of us have been switching from Conversions Ads to Leads
To Conversion Ads for Landing Page Views
And here is where a major lead shortage lies
You see Facebook is that advanced that if you select the exact type of result you want
Then you will get the results you need
So here are a few for you to consider here
✅ Want more people watching your videos? then select = Video Views
✅ Want more engagement on your posts? Comments, Likes, Shares? then select = Page Engagement
✅ Want more people reading your blog or checking out your website? then select = Traffic
Now here is the big one for us that need LEADS
✅ Want more leads? Name, Email & Phone? then you have 2 options
Conversion Ads (Leads)
&
Facebook LeadAds
Not… Conversion Ads (Landing Page Views)
Now the big problem is that if you haven’t verified your domain and set up your lead conversion event
Then you can’t run -> Conversion Ads (Leads)
It only give you the option to run -> Conversion Ads (Landing Page Views)
Which as the name states, it get’s people to view your website/landing page
And not become a lead
So if you don’t want to do the IOS14 changes
Then stick with Facebook LeadAds
Your got this 💪
David 🙂
Ps… want to get your domain verified & stay up to date with all things Ads & Lead Gen?
Then come and join us inside The FitPro Portal 🙌
Link in comments👇
